Bring Back the Schedule: The Quiet Rebellion Against Streaming That Nobody Saw Coming
Millions of Americans are quietly canceling their streaming subscriptions and picking up a cable remote again — not because they have to, but because they actually want to. It turns out that being told what to watch, at a specific time, by a faceless network executive, might be exactly what a certain kind of viewer needs. The paradox of choice is real, and cable TV is cashing in on it.